Join Mickey Capoferri of Lucasfilm for an intimate conversation about continuing the conversation with an audience, fostering fan engagement, and growing a fandom with Amy Davies, Senior Director Strategy & Creative at VICE Media.
With a well-strategized and steady focus on fan engagement by creating content that keeps an active dialogue with their fans, Lucasfilm has kept us passionately invested in their stories for decades. From the early days of the web to the always-on world we live in today, digital content gives us a direct dialogue with our fans.
Janine Maral is culture writer and content strategist. She enjoys podcasts, Notion, and internet communities.