Over the past several years there’s been a flood of brands tapping into the star power of social media celebrities. In collaborating with the next generation of talent, however, it’s essential that brands understand the critical difference between “influencers” and “creators.” Join Nate Houghteling, Co-Founder and Executive Producer of Portal A, for a discussion about how brands can avoid transactional talent relationships and harness the full potential of a creator partnership.
Janine Maral is culture writer and content strategist. She enjoys podcasts, Notion, and internet communities.
